WALMUG x The Rome Edition
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PRIVACY POLICY

of WALMUG SRL

1. Data Controller

The Data Controller is:

WALMUG SRL
CIRCONVALLAZIONE CLODIA 163/167 – 00195 Rome (Italy)
VAT Number / Tax Code: 18243061001
REA: RM - 1771275
Email: info@walmug.com

2. Types of Personal Data Collected

We may collect and process the following personal data:

  • Identification data (name, surname)
  • Contact details (email address, phone number)
  • Billing and shipping information
  • Purchase history and transaction data
  • Account login details (if applicable)
  • Device and browsing data (IP address, browser, device info)
  • Interaction data (pages visited, actions on site)
  • Marketing and communication preferences

3. How We Collect Data

We collect data through:

  • Website forms (contact, checkout, newsletter)
  • Account registration and purchases (via Shopify platform)
  • Cookies and tracking technologies
  • Interactions with ads and marketing campaigns
  • Email/SMS subscriptions (e.g., via Klaviyo)

4. Purpose of Processing

We process personal data for the following purposes:

  • Order processing and fulfillment
  • Customer support and communication
  • Account management
  • Fraud prevention and security
  • Legal and tax compliance
  • Website optimization and analytics
  • Marketing and advertising activities
  • Sending promotional emails and SMS (with consent)
  • Retargeting and personalized advertising

5. Legal Basis for Processing

We rely on the following legal bases:

  • Performance of a contract (orders and services)
  • Legal obligations
  • Consent (marketing, cookies, tracking)
  • Legitimate interest (fraud prevention, service improvement, advertising optimization)

6. Use of Shopify

Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services.

Shopify stores your data securely and processes it in accordance with GDPR requirements. Your data may be stored on Shopify’s servers and protected by industry-standard security measures.

7. Marketing and Advertising Tools

Meta (Facebook & Instagram Ads)

We use Meta platforms to:

  • Deliver targeted advertising
  • Measure campaign performance
  • Create custom and lookalike audiences

This involves the use of the Meta Pixel and similar technologies, which may track user behavior on our website.

Google Ads & Google Analytics

We use Google services to:

  • Measure traffic and user behavior
  • Run advertising campaigns (Google Ads, remarketing)
  • Track conversions

Google may use cookies and similar technologies to collect and process data.

Klaviyo (Email & SMS Marketing)

We use Klaviyo to manage:

  • Email marketing campaigns
  • SMS communications
  • Customer segmentation and automation

Data is processed only with user consent for marketing communications.

8. Cookies and Tracking Technologies

We use:

  • Essential cookies (required for site functionality)
  • Analytics cookies (traffic and performance analysis)
  • Marketing cookies (advertising and retargeting)

Cookies are used only with user consent where required by law.
Users can manage preferences through the cookie banner.

9. Data Sharing

We may share data with:

  • Shopify (e-commerce platform)
  • Payment providers (e.g., Stripe, PayPal)
  • Logistics and shipping partners
  • Marketing platforms (Meta, Google, Klaviyo)
  • IT and hosting providers
  • Professional advisors
  • Authorities when legally required

We do not sell personal data.

10. International Data Transfers

Some partners (e.g., Shopify, Google, Meta, Klaviyo) may process data outside the EEA.
In such cases, data is protected through:

  • Standard Contractual Clauses (SCCs)
  • GDPR-compliant safeguards

11. Data Retention

We retain personal data:

  • As long as necessary to fulfill orders and services
  • As required by law (e.g., tax obligations)
  • Until consent is withdrawn (for marketing)

12. Data Security

We implement appropriate technical and organizational measures to protect data against:

  • Unauthorized access
  • Loss or destruction
  • Misuse or alteration

13. Your Rights (GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

You may also lodge a complaint with your local Data Protection Authority.

14. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

15. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.
Changes will be posted on this page.

16. Contact

For any privacy-related inquiries:

📧 info@walmug.com